Esperanza Celebrates “Fiesta on 5th “

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This Saturday, August 23, Esperanza, Artistas y Músicos Latinoamericanos (AMLA), and the Hunting Park Business Association will celebrate the 2nd annual “Fiesta on 5th: A Celebration of Business and Community.”

Featuring live salsa and Latin jazz, a vendors’ fair, a fashion show, a car show, a kids’ zone, and a community education rally, the festival will be held on 5th Street between Hunting Park Avenue and Cayuga Street from 12:006:00pm.

The headlining act for this year’s concert is salsa star Frankie Negron, a New Jersey native with multiple Grammy nominations, four gold and platinum albums, and nine Billboard Top 40 Hot Latin Tracks. Other local and regional bands that will be performing include Hector Rosado y su Orquesta Hache, Willie Torres and the Mambo 7 Orchestra, B.A.Star, Tremendos Dance Company, the AMLA Latin Jazz Orchestra, and the Esperanza Academy Dance Ensemble.

For the second year in a row, the festival will feature a fashion show, showing off the fall line of Colombian designer Lili Daliessio. The festival will kick off with a community education rally at 12:00pm, to be followed by an awards ceremony recognizing neighborhood leaders, outstanding community gardens, and business leaders. Fun activities for the whole family will be available throughout the day, with over 35 food, merchandise, and information stalls in the vendors fare. An expanded Kids’ Zone will feature a moon bounce, face painting, the Mobile Philadelphia Zoo, and a surprise appearance by the Phillie Phanatic.

Fiesta on 5th 2014 is sponsored by Univision 65, La Mega 1310AM, Comcast, Gateway Health, LISC Philadelphia, Keystone First, the Phillies, and Councilwoman Maria QuiñonesSánchez. The festival is a key part of Esperanza’s efforts to strengthen the Hunting Park community and promote its 5th Street business corridor.