ABC 6 Reports on Esperanza’s #YoSoyLaCara Community Pride Campaign

#EsperanzaNews, Esperanza in the News, Uncategorized


Friday, September 19, 2014


“#YoSoyLaCara”, translated to English mean, “I am the face”. It’s a new campaign encouraging residents to promote Philadelphia Hispanic community pride by posting selfies via social media, including Twitter, Facebook and Instragram with that hashtag.

Danny Cortes, Executive Vice President of Esperanza, explains, “We believe in the power and the value of Latinos and the contributions they make to the city of Philadelphia, but specifically in our own community.”