September 9, 2014. Esperanza, the premiere Hispanic evangelical network in the United States, is launching a new initiative to promote community pride in the Hunting Park and 5th Street Corridor region of North Philadelphia.
Banners will be mounted on fences throughout the area displaying influential members of the community including local business owners, television and radio personalities, and politicians. Seventh District Councilwoman Maria D. Quiñones-Sánchez and Univision 65 Anchor Julio César Largo will both be featured on banners.
The banners, paired with online efforts, encourage community members to post “selfies” via social media, including Facebook, Twitter and Instagram, accompanied by the hashtag #YoSoyLaCara to represent their neighborhood pride.
The purpose of the campaign is to showcase community members who have invested in the neighborhood as well as the residents who are the everyday “face” of Hunting Park and the 5th Street Corridor. The campaign aims to promote the revitalization of the North Philadelphia Latino Neighborhood and affect the perception of the North Philadelphia Latino community in the general media and public outside of the community.
“We are promoting an image of unity and pride,” said Esperanza’s Vice President of Media & Marketing Josue Duarte, “The people who live here are diverse in their passions and talents. We are simply enhancing the community by fostering community pride, development, and ownership.”
If you would like to take part, like Esperanza on Facebook and follow on Instagram and Twitter at esperanza_us. Then, post your selfies with the hashtag #YoSoyLaCara to show your community pride.
The campaign is in partnership with Univision 65 and La Mega 1310AM; this initiative is made possible by funds from Banco Santander and Cancer Treatment Centers of America.
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Esperanza, the premiere Hispanic Evangelical faith-based network in the country, was founded in 1987 by the Reverend Luis Cortés Jr. and the Hispanic Clergy of Philadelphia and Vicinity. With a national network of over 13,000 Hispanic congregations, faith and community based agencies, Esperanza is a leading voice for Hispanics in America. To read more, please visit www.esperanza.us.